Webinars & Events
A Webinar to Build Brand Authority
The Challenge
Create a webinar that cuts through the online event clutter to build brand awareness for a digital healthcare startup and establish them as go-to experts for care.
My Approach
From ideating and selecting a compelling topic (in line with business objectives, of course) to writing talking points for the speaker to facilitating the technical aspects and promoting it, I oversaw all aspects of the webinar.
The Impact
150 people registered for the webinar, far exceeding the goal of 50 registrants.
IRL Events from First Idea to Last Guest Out the Door
The Challenge
Create, plan, and promote an annual event to raise awareness about genetic health risks facing the Jewish community.
My Approach
I identified and hired a well-known speaker, selected the venue and food, developed a marketing campaign to promote the event, and ran the “day of” logistics.
The Impact
Of the nearly 200 people in attendance:
86% reported knowing more about Jewish genetics
77% reported they were likely or very like to take action to reduce their risk
95% reported they’d attend a similar event in the future
